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OVERVIEW

Spanning print and digital mediums, direct-to-consumer and wholesale, with and for brand partnerships and events, and beyond. The largest share of this work was in advertisements used across Meta and Google advertising platforms and the development of our print pieces.

RESPONSIBILITIES

  • Complete campaign design for seasonal themes, large and small promotional events, philanthropic initiatives, and our North Star line

  • Sole responsibility for regular development of ad creative & copy both internally and for external opportunities.I

    • Including print, digital, static, and motion

  • Full execution of all catalogs, brochures, and postcards from establishing creative direction, layout, and submission

  • Digital and print promotion for in-store events 

SOFTWARES

  • InDesign

  • Illustrator

  • Shopify

  • Meta Ad Platform

  • After Effects

  • InStories

Campaign Design
I have led the creation of dynamic campaigns for major sales, brand events, and the launch of our sub-brands, ensuring a cohesive brand message across all platforms. These campaigns were designed to engage audiences, drive sales, and build awareness, with each one tailored to align with specific business goals and market trends. From concept to execution, I’ve managed every aspect to ensure successful outcomes and a lasting impact on the brand’s visibility.




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Digital: Static
A major part of this role is developing ads for Meta and Google platforms. With constantly changing algorithms and consumer behavior, it was essential to stay updated on new trends and promotions. We used data and analysis to create high-performing concepts, staying flexible and ready to adapt based on performance and audience response.



Digital: Motion
With a basic understanding of motion graphic design, I recognized the growing shift towards video content on platforms. To stay competitive in digital advertising, I quickly adapted to creating video content regularly. Along with using motion software, we also brought in talent to capture video footage during our photo shoots.


Print: Catalogs, Brochures & Postcards
I have developed expertise in creating a variety of mail print pieces, a crucial element of many marketing strategies, particularly in the 4th quarter of the year. With an eye for design and a focus on maximizing impact, I’ve worked on everything from promotional flyers to detailed catalogs, ensuring each piece effectively reaches its target audience during this high-demand period. My experience spans a range of styles, tailored to align with both seasonal trends and specific brand goals.



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