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Brand Development

OVERVIEW

My main goal was to create consistency in the brand's presentation and voice across all channels. I began by updating and enforcing a detailed style guide. Major changes, like an acquisition and the launch of a sub-brand, allowed me to embed the creative framework I'd built into the DNA of these new and large initiatives. 

RESPONSIBILITIES

  • Revision of brand guidelines and style guide

  • Company re-brand

  • Establishing brand voice

  • Development of philanthropic initiative Spread the Warmth

  • Website 

SOFTWARES

  • InDesign

  • Illustrator

  • Powerpoint

  • Shopify

The Faribault Mill Brand
After our 2022 acquisition of Maine-based cotton manufacturer Brahms Mount, we decided to drop "Woolen Mill" from our name to broaden our product scope and customer perceptions. Since we had already established a strong, timeless design, this rebrand was a smooth and straightforward process for both myself and the company.


Brand Guidelines & Presentation
I built on existing brand assets to create a more detailed set of guidelines and a comprehensive asset library for company-wide use. I aimed to ensure that both our internal and external documents, presentations, and messaging maintained a consistent and distinct style, reinforcing our brand identity.



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