top of page

North Star by Faribault Mill

OVERVIEW

A small case study outlining my process in the development of the branding, presentation, and marketing for Faribault Mill's newest eco-line North Star by Faribault Mill

RESPONSIBILITIES

  • Logo development

  • Sustainability research and consumer communication copywriting

  • Brand guidelines and style kit

  • Wholesale marketing material design

  • Sell Sheet development

  • Photography

  • Ad creation, copywriting, and implementation (Static & Motion)

SOFTWARES

  • Illustrator

  • InDesign

  • Photoshop

  • Lightroom

  • Shopify

RESEARCH & strategy
Before any creative work began on transforming the historic North Star Blankets brand, it was essential that I respect the heritage of the company while accurately communicating the eco-friendly direction we were taking it. With the use of natural fibers being a cornerstone of the Faribault Mill brand, introducing a sub-brand and product line that uses recycled polyester was particularly sensitive.
I made it a priority to thoroughly understand the processes behind recycled polyester and recycled cotton fibers, along with their genuine environmental benefits. This knowledge was crucial for ensuring that I could communicate these attributes transparently and accurately in all consumer-facing materials. By doing so, I aimed to build trust with our customers while promoting the sustainability of our products in a meaningful and honest way.

visual identity
I combined my learned understanding of sustainable materials with the strong, established branding of North Star Blankets to create a visual identity that was both simple and straightforward. This new identity seamlessly integrated with the parent brand, Faribault Mill, ensuring consistency while maintaining the unique heritage of North Star. The result was a cohesive brand presentation that honored tradition while embracing a forward-thinking, eco-friendly direction.


content development
Copywriting, photography, development of website landing page, product page material information, product page origin information, product page care information, digital advertisement development - static & motion, print advertisement development

BRAND INTRODUCTION



bottom of page