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Story-Telling

OVERVIEW

Founded in 1865 and the one of the last businesses of its kind in the United States, Faribault Mill has an enormous amount of history and story-telling that lends significantly to the product and customer experience. I worked to find new and interesting ways to communicate our brand's story while creating the distinct voice associated with it.

RESPONSIBILITIES

  • Copywriting

  • Archival research, summarizing, and digitizing

  • Sustainability research

  • Creation of customer-facing assets  

SOFTWARES

  • Illustrator

  • InDesign

  • InStories

Visual Story Telling
Social Media:
I manage our Instagram and Facebook accounts with a focus on thoughtful, cohesive imagery and engaging copy that reflects our brand's voice. My approach strikes a balance between promotional content and brand awareness, ensuring that our social media presence remains both visually appealing and meaningful to our audience. By carefully planning and curating posts, I create a consistent online experience that strengthens our connection with followers while driving engagement and growth.


Visiting & Touring The Mill
I have created both written and visual content for our retail stores, designed to enhance the customer experience and highlight our company’s 160-year legacy. These pieces are crafted to guide the customer's shopping experience, supplement our factory tours, and provide visitors with deeper insight into our heritage, craftsmanship, and unique story. Through these engaging visuals and informative materials, I’ve helped spread awareness of our brand’s rich history, connecting our past to the present in a way that resonates with both new and returning customers.



written Story Telling
In my copywriting work, I’ve played a key role in shaping and refining our brand’s voice across various channels and company materials. From digital campaigns and social media to print and internal communications, I’ve ensured a consistent and authentic tone that resonates with our target audience. By developing a unified voice, I’ve helped strengthen brand identity and build deeper connections with our customers.



sustainability
I’ve researched and developed sustainability initiatives centered around our natural fiber products, with a special focus on the incredible properties of wool. Through a series I created called "The Wool Truth," I highlighted the eco-friendly aspects of wool, from its renewability to its biodegradability, showcasing its value as a sustainable material. This series not only educated our customers on the benefits of wool but also reinforced our brand's commitment to sustainability and responsible production.


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